Description
For the 2022 Young Ones competition, my partners and I worked with the Spotify brief, which asked us to create a campaign that launches audiobooks on Spotify in a way that connects with Gen-Z. We did so in a way that is organic and engaging, while also keeping the voice of the brand in tact.
This student campaign titled 'Sincerely, Audiobooks' was published in United States in May, 2022. It was created for the brand: Spotify, by ad school: The University of Alabama. This Digital, Integrated, and OOH Outdoor media campaign is related to the Media and Music industries and contains 6 media assets. It was submitted 11 months ago by Laney Davis.
Credits
The University of Alabama, Tuscaloosa, AL
Minerva, Tuscaloosa AL
Art Director: Laney Davis
Art Director: Amanda Bowring
Copywriter: Morgan Egan
Copywriter: Carlisle Ballard
