Description
AXA launches its first ever Christmas campaign, developed by Publicis Conseil.
The festive season is here! And even though its full of joy and happiness, it’s also a peak time for accidents. Which makes it an overly busy period for our emergency workers: doctors, nurses, firefighters, police officers or tow truck drivers.
AXA highlights this insight by encouraging people to be extra careful during the holiday, through a light-hearted prevention campaign. The film portrays emergency staff at work, doing something very unusual: taking a break while waiting for something to happen.
Directed by Max Fisher represented by La Pac, the film features a remake of the classic ‘Silent Night’ by Andrew Delong.
This campaign will be gradually deployed online, worldwide, from December 14th.
AXA wishes you safe and happy holidays.
This professional campaign titled 'Silent Night' was published in France in December, 2023. It was created for the brand: AXA, by ad agency: Publicis Conseil. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 4 months ago.
