Description
Ramadan month is one of the most anticipated time for Muslims in Indonesia. It is a time to celebrate togetherness, rekindle relationships, and celebrate forgiveness. But for the past two years, we were deprived from it due to covid restrictions.
This year, Xiaomi Indonesia is bringing back “Romi” to celebrate the happiest post-covid Ramadan to get together with his loved ones. In this two-episode story, and with the help of JKT48 members, "Romi" finds himself preparing for his most awaited time with his family back home. However, he is also reminded that Ramadan is not only about forgiveness and happiness, but also embracing acceptance.
By the treatment of a musically-guided story of "Romi", Xiaomi Indonesia is calling everyone out to sing, celebrate and remember their loved ones who are with us and has passed in this warmest time of the year.
This professional campaign titled 'Silaturahmi' was published in Indonesia in April, 2023. It was created for the brand: Xiaomi Indonesia, by ad agency: Xiaomi Creative Dept. This Digital, Film, and Integrated media campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 1 year ago by Full time Creative & Freelance Creative Director: Muhammad Rizqi Tri Azhariyadi.
Credits
Agency: Xiaomi Indonesia Creative Dept
Creative: Muhammad Rizqi Tri Azhariyadi, Frumencia Amanda, Pingkan Rachel
Design Team: Adila Intifada, Ridwan Qodri
Copywriter: Ino Julianto
Production House: Bangunpagi Pictures
Executive Producer: Agung Dwi Putra / Jonathan HM
Producer: Debby Mamun
Line Producer: Ardi Miharja
Director: Senodarma
Dop: Endra Prastowo
Art Director: Pungky Herdianto
