Shudh Desi Laughter
Description
Indian mothers are always concerned about feeding their children. Her concern is born from the day her child is born and continues even after her children are grown-up and mature enough to take care of themselves. But do their children reciprocate too?
This Mother's Day, Annapurna Group wanted to change the habit, albeit in a refreshingly different tone - using humour as a device to put across the point.
This professional campaign titled 'Shudh Desi Laughter' was published in India in May, 2023. It was created for the brand: Annapurna, by ad agency: SoS Ideas. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago.
Credits
Advertising Agency: SoS Ideas, Kolkata, India
ECD & Co-founder: Souvik Misra
ECD & Co-founder: Soubhik Payra
Creative Director (Copy): Pratyush Chakraborty
Creative Director (Art): Manas Maity
Copywriter: Pratyush Chakraborty, Piyali Mukherjee
Senior Vice President, Client Servicing: Kusumasab Mitra
Brand Supervisor: Adrija Kundu
