Description
In the “Sharezees”campaign, you can see best friends Izzie Rodgers and Cybersmile ambassador Amazing Arabella modelling a limited edition Urban Outfitters x Cybersmile fashion range - conjoined jackets & trousers - with the message: “Share anything but your password.”
Two-headed hats or three-legged trousers aren’t anywhere near as strange as sharing passwords...
There is a 30” cinema spot along with supporting digital out-of-home media going live in January 2023, all created by adam&eveDDB
Teens often share passwords with their partners or best friends to strengthen a relationship as a mark of loyalty and trust. The Cybersmile Foundation wants to reach a broad audience to help change the culture around password sharing, moving it away from being acceptable.
This professional campaign titled 'Sharezees' was published in United Kingdom in November, 2022. It was created for the brand: The Cybersmile Foundation, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 1 year ago.
Credits
Cybersmile
CEO: Scott Freeman
Co-Founder: Dan Raisbeck
Head of Engagement: Iain Alexander
Creative Agency: adam&eveDDB
Creative Director: Molly Wilkof
Creative: Helen Balls
Creative: Jess West
Creative: Stevie Rowing-Parker
Creative Director of Design: Chris Chapman
Production Lead: Cara Swindell
Assistant Producer: Lynn Murphy
Account Director: Max Sullivan
Account Manager: Freya Schofield
Account Manager: Sophie Kruger
Senior Planner: Kit Owens
Project Manager: Andrea Kenyon
Legal: Tom Campbell
Group Managing Director: Miranda Hipwell
CSO: Martin Beverley
CCO: Richard Brim
Director and Photographer: Simon Emmet
Agency: Laird and Good Company
Agent: Biddy Marquis
Producer: Harriet Adams
Movement Director: Ethan Samuel Jacobs
Director of Photography: Candice Lo
Stylist: Candice Bailey
Hair: Paul Donovan
Make Up: Kirstin Piggott
Production Company: The Production Factory
Producer: James Gear
Production Coordinator: Eliot Brittain
Design Studio: King Henry
Studio Project Manager: Dan Sandalls
Head of CGI: Charlie Townsend
Design and Production Studio Manager: Rob Wallis
Deputy Studio Manager: Dave Callow
Senior Designer: Tomek Drozdowski
Creative Production Company: cain&abel
Executive Operations Director: Cave Ellson
Head of Productions: Brett Kelsey
Executive Producer: Carmen De Witt
Content Director: Dan Boulton
Production Assistant: Honor Northridge
Senior Producer: Alberto Boldini
Producer: Dominic Rixson
Senior Editor: Adrian Scanlon
Editor: Jason Fox
Urban Outfitters EU Design team
Media Agency: Bountiful Cow
Head of Strategy: Chetan Murthy
Senior Account Manager: Angus Barthorp
Digital Account Manager: Jessica Fallows
OOH: JCDecaux
Head of Social Impact: Chris Dooley
Marketing Communications Executive: Rachel Citron
