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Description
Nowadays, taking care of our bodies has become a must in every woman's life. There are routines for all types of skin, so why shouldn't we apply the same logic to the different types of intimate areas that exist?
Based on this insight, Boost Brand Accelerator agency presents "We are all different, but we all have the same protection," a campaign that educates about irritation and sensitivity in the intimate area through muppets representing vulvas of different shapes, sizes, and colors. Its aim is to bring visibility and promote the different types of sensitive skin that the female body can have.
This NSFW professional campaign titled 'Sensiti-V' was published in Peru in May, 2023. It was created for the brand: Nosotras, by ad agency: Boost Brand Accelerator. This 360°, Content, and Film media campaign is related to the Health, Personal Accessories, and Pharmaceutical industries and contains 1 media asset. It was submitted 12 months ago by Creative Director: Luis Cabrera of Boost Brand Accelerator.
Credits
Agencia: Boost Brand Accelerator
CEO: Luciana Olivares
CCO: Tyto Delgado
CAO: Claudia Serrudo
Creative Director: Luis Cabrera
Creative Director: Juan Marino
Copywriter: Vanessa Arteaga
Art Director: Adriana Ramírez
General Producer: Alonso Alfaro
Planning: Katherine Rodríguez
Account Director: Eda Seguín, Yvette Fernandez
Head of Digital: Giancarlo Díaz
Final Artist: Abel Salazar
