Description
A generative AI travel campaign for Black & Abroad’s 2024 season that stars previous customers visiting places they've never been – and some alarming technology biases discovered along the way.
This professional campaign titled 'See You There' was published in Canada and United States in March, 2024. It was created for the brand: Black & Abroad, by ad agencies: Initiative and McCann Canada. This Digital and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 6 media assets. It was submitted about 1 month ago.
Credits
Client: Black & Abroad
Co-founder, Chief Creative Officer: Eric Martin
Co-founder, Chief Strategy Officer: Kent Johnson
Agency: McCann Canada
Chief Creative Officer: Ian Mackenzie
Creative Director: Pedro Izzo
Art Director: Sydney Gittens
Copywriter: Leo Ding
Group Director, Product Development: Arnaud Icard
Senior Product Designer: Thiago Santarem
Executive Creative Director: Colin Craig
Associate Creative Director: Elijah Di Gangi
Designer: Pedro Izzo
SVP, Director of Production: Stef Fabich
Project Manager: Nikhil Bijlani
Director of Production: Gary Gimelfarb
Senior Analyst: Abdul Dau
Associate Strategy Director: Mitch Wong
Senior Manager, Platforms: Luis Pinto
Senior Email Developer: David Imbrogno
Developer: Anthony Pilger
Motion Designer: Jason Kan
Photo Retoucher: Jean-Pierre Goulet
Production: Dan Dragicevic
Production Lead: Bradley Hodgkinson
Global EVP Chief Diversity Equity and Inclusion Officer: Singleton Beato
President: Ryan Timms
EVP, Managing Director: Stefanie Kubanka
Chief Operating Officer: Elizabeth Sellors
Media: Initiative Canada
Chief Strategy Officer: Sammy Rifai
VP, Head of Creative Partnerships: Chris Gairdner
Group Strategy Director: Christian Kern
Project Manager: Ramzi Thabit
Senior Communications Designer: Hawie Kenea
Senior Communications Designer: Bethany Coke
Manager, Creative Partnerships: Samantha Rosenberg
Vice President, Head of Social, Kinesso: Tyler Dmytrow
Senior Vice President, Client Strategy and Growth, Kinesso: Olivier Leblond
Production: The Den Editorial
Editor: Tania Mesta
Colorist: Gabe Sanchez
Managing Director: Laura Macauley
Executive Producer: Jennifer Mersis
Sr. Producer: Kortney Rubottom
Production: School Editorial
Editor: Lauren Horn
Producer: Steve Villeseche
Executive Producer: Yumi Suyama
Audio: Grayson Music Group
Senior Producer: Nicholas Shaw
Voice/Session Director: Mark Domitric
Engineer: Vlad Nikolic
