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Sculpture Milwaukee

SEE WHAT THEY SEE

Agency: Nelson Schmidt

OOH Street Poster 1 Front/Back

OOH Street Poster 2 Front/Back

OOH Street Poster 3 Front/Back

OOH Bike Share Stand Poster

OOH Bike Share Stand Stickers

Description

Sculpture Milwaukee is one of the world’s largest sculpture exhibits, spanning over five miles in the heart of the city. Yet many people don’t realize it’s a connected exhibit they can enjoy for free. To bring awareness to the masses, Nelson Schmidt worked with quirky, recognizable Milwaukeeans who shared their inner thoughts on their favorite sculptures. We created fantastical worlds on the fronts of the OOH street posters, reflecting the artsy personalities of the subjects and making the posters works of art themselves. The backs continued the incredible intrigue that encouraged everyday Milwaukeeans to open their eyes to art they can experience every day.

This professional campaign titled 'SEE WHAT THEY SEE' was published in United States in August, 2022. It was created for the brand: Sculpture Milwaukee, by ad agency: Nelson Schmidt. This OOH Outdoor medium campaign is related to the Hospitality, Tourism industry and contains 5 media assets. It was submitted over 1 year ago by Chief Creative Officer: Mike Fredrick of Nelson Schmidt.

Credits

Advertising Agency: Nelson Schmidt, Milwaukee, Wisconsin
Chief Creative Officer: Mike Fredrick
Creative Director/Art Director: Rachel Bertsch
Creative Director/Copywriter: Jeff Ericksen
Designer: Anna Ward
Producer: Heather Mrotek
Photographer: David Szymanski

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