See Right (International Women's Day)

Most of us see people at face value without looking deeper to see their potential. The theme of this International Women's Day focuses on this issue as it asks everyone to embrace equity. But what is equity in the first place?

Equity can be simply explained as giving weighted resources, opportunities, and assistance to the people that need it according to their needs. With this in mind, when we embrace equity in the world, we intentionally start to look beneath the surface and equip people with the resources they need to reach their full potential.

So let's celebrate this IWD by embracing equity because when we do, we can truly enjoy equality.

Shout out to all the women featured in the ad. These hardworking women were captured around the Ogba and Ikorodu areas of Lagos state, Nigeria, and were very happy to partner with us on this project