Scott for Scotts
Description
The first work created by MullenLowe—“Scott for Scotts”—features a fiery brand protagonist played by Kristofer Hivju, who many may recognize as Tormund from Game of Thrones. Scott had retired in 2013, but given America’s post-pandemic lawn and gardening explosion, it seemed like the right time to bring him back.
The new Scott is an affable man with a commanding presence and hails from the Scottish Highlands, where he developed a passion for grass. He has since declared it his noble obligation to inspire and educate homeowners. To help as well as protect them from mistakes that can be easily resolved with Scotts lawn care products, Hivju embodies the character with nuanced humor and invites consumers into his relentless pursuit for lawn perfection in a slightly unhinged but inspiring way.
The campaign will go live across TV, OLV, streaming audio, display, and paid social and owned media channels. Consumers can also tap into Scott’s expertise with #Scottline across social channels.
This professional campaign titled 'Scott for Scotts' was published in United States in March, 2023. It was created for the brand: Scotts, . This Digital, Film, and Integrated media campaign is related to the House, Garden and Recreation, Leisure industries and contains 5 media assets. It was submitted about 1 year ago.
Credits
Creative Agency: MullenLowe Boston
Executive Creative Directors: Tim Vaccarino
SVP Group Creative Director: Ben Salsky
ACD, Art: Ian Todd
Junior Art Director: Rachel Cerchiari
Junior Copywriter: Kathryn Nicolai
Group Strategy Director: Mike Cassell
Senior Strategist: Anna McKendry
Strategist: Amber Jared
VP Group Executive Producer: Brian Smith
Broadcast Assistant: Chazni Darden
SVP, Executive Director Account Management: Gillian Casey
VP Account Director: Meredith Kelly
Senior Account Executive: Dottie Arsenault
Project Manager: Jen Henrick
VP Director of Business Affairs: Kim Burns
Production Company: World War Seven
Director: MAMA
Managing Partner: Josh Ferrazzano
Executive Producer: Sloane Skala
Producer: Jon Dawes
DoP: Edu Grau
AssIstant Director: Mitch Jones
Photographer: Justin Bettman via Anderson Hopkins
Production Company: Kindly Productions
Producer: Jenn Kim
Editing Company: PS260
Lead Editor: JJ Lask & Tyler Hurst
Executive Producer: Zeke Bowman
Post Producer: Ingrid Nunn
Finishing Company: PS260
Finishing Producer: Yoko Lytle
VFX Company: Jamm Visual
Executive Producer: Asher Edwards
