Description
South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking direct with SWR.
The new TV ad “Sandy & Wes Flock to London” hits screens on 13th November and is part of a wider media push on OOH, Social, Display and Radio. The campaign will run through to the end of December 2022 with media planned and bought by the7stars.
Featuring Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the best of London; the new campaign continues the “Spread your wings” creative positioning.
In the 30-second ad, regular train travellers Sandy (execu-bird) and Wes (the young business-pigeon), pick up their conversation as they meet on the SWR train to London excitedly sharing details of the activities and experiences they are planning. This time, Sandy is meeting some “gull-friends” at the top of the Shard for a Sea-Breeze cocktail; while Wes will take advantage of free activities “swanning along the South Bank” photographing art and London sights. As usual there is plenty of bird-inspired word play.
This professional campaign titled 'Sandy & Wes Flock to London' was published in United Kingdom in November, 2022. It was created for the brand: South Western Railway, by ad agency: St Luke’s. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertiser South Western Railway (SWR)
Client Calli Ward – Head of Marketing Manager
Ian Humphreys – Senior Marketing Manager
Stephanie Stockman – Campaigns Manager
Campaign Title “Sandy & Wes Flock to London”/Spread Your Wings
Creative Agency St Luke’s
Executive Creative Director Richard Denney
Creative Team (TV) Darren Keff & Phillip Meyler
Creatives (OOH, Social, Display & Radio) Leah Winson & Rhianna Travers
TV Producer Jenny Busby
Creative Producer Anna-Marie Mennecier, Dee Antoniou
Chief Strategy Officer Dan Hulse
Agency Planner Joanna Barnett
Business Director Leanne Silman
Account Director Vicci Goulder
Senior Account Manager Naomi Hollowday
Production Company: Nexus Studios
Directors: Smith & Foulkes
Executive Producer: Mike Bell
Producer: Belinda Isaacs
Production Manager: Edith Chappey
CG Supervisor: Dave Hunt
Environment Designers: Milan Baulard, Helen Castelow
Prop Designer: Andreea Tocilescu
Toolkit Designer: Callum Strachan
Lead Rigger: Niko Rossi
Rigger: Nayla Nassar
3D Animators: Ricardo David, Clément Fassler
3D Generalists: James Drummond, Fabien Glasse
Toolkit 3D Generalist: Eder de Souza
Matte Painters: Umeshu Lovers, Guitty Mojabi
Lead Lighter: Carl Kenyon
Lighter: Matilde Vinther
Lead Compositor: Sacha Danjou
Compositors: Sander Saks, Heather Costa
Assistant Editor: Andrea Zantiras
PR & Marketing: Valentina Tarelli, Nancy Edmondson, Isobel Wise, Steph Anjo
Post House: Nineteentwenty
Sound: Factory
Sound Engineer: Josh Campbell
Music: Native
Designer Ben Gilbey & Vanisha Mistry
Media Agency the7stars
