Description
There is a significant wage gap in the U.S. between men and women's pay. To bring light to this issue, we are talking about what's never talked about -- how much people make. Regardless of gender, it’s taboo to talk about how much you make – leading to women and POC getting paid less and not even knowing it. So. we want to get people to talk about what they make, holding their employers accountable.
This student campaign titled 'Salary Silence' was published in United States in May, 2024. It was created for the brand: Equal Rights Advocates, by ad school: S.I. Newhouse School of Public Communications. This Digital and OOH Outdoor media campaign is related to the Other and Public Interest industries and contains 7 media assets. It was submitted 6 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Lara Molinari
Copywriter: Brooke Hirsch
Instructor: Mel White