ADVERTISING

Peech

s3xy shortcuts

Agency: Worth Your While

Description

Shadowbanning has long been a challenge for companies and professionals who work with s3xuality and are trying to expand the conversation on s3x. Platforms such as TikTok, Instagram, and Facebook censor and shadowban without blinking an eye and it can be a struggle to communicate about one of the most natural things in the world.

S3xy shortcuts is a tool for anyone who regularly communicates about s3x and s3xuality in a professional setting. It’s for companies who, like Peech, sell s3x toys, but also for s3xfluencers, and medical professionals. Basically, s3xy shortcuts is for anyone who is trying to normalize talking about s3x and wants to avoid being shadowbanned.

Simply download the list of ‘forbidden’ words to your IOS device, and upload it to your keyboard shortcuts which will then autocorrect all the words that would usually get caught by the algorithm. This means that penis becomes p3nis, vulva becomes vulv4, and so on. That way, you don’t risk overlooking a word that could get you banned.

This professional campaign titled 's3xy shortcuts' was published in Denmark in February, 2023. It was created for the brand: Peech, by ad agency: Worth Your While. This Digital medium campaign is related to the Other industry and contains 3 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency: Worth Your While
Creative Director: Lukas Lund
Design Director: Carl Angelo
Creative: Alexander Winge Leisner
Creative Director: Tim Pashen

ADVERTISING

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