Ryan Reynolds appointed CIO of YAS Island
Agencies: Momentum • Initiative • Weber Shandwick
Teaser
Description
Yas Island Abu Dhabi, the region’s leading leisure and entertainment destination, appointed Hollywood’s most charismatic superstar Ryan Reynolds as its newest Chief Island Officer (CIO). Following in the footsteps of former CIOs Kevin Hart and Jason Momoa, Reynolds brings his trademark charm and wit to the role, promising an unforgettable era of adventure and excitement.
In the uproarious new trailer, Reynolds descends from the sky, parachuting straight into the heart of the action amidst speeding cars on Yas Marina Circuit. However, much to his chagrin, he misses his intended landing spot at the illustrious W Abu Dhabi - Yas Island, adding a hilarious twist to his grand entrance.
Reynolds strides forward with an air of unmistakable confidence, poised to unveil his new role as CIO. With pride, he recounts the diverse array of hats he's worn throughout his career: actor, producer, owner of a Welsh football club and now another illustrious title to his repertoire, proudly proclaiming himself the Chief Island Officer of Yas Island Abu Dhabi. Yet, as he attempts to continue his dramatic speech, his words are swiftly drowned out by the buzzing cacophony of speeding cars. The video sets the stage for an electrifying journey ahead as Reynolds prepares to dive headfirst into Yas Island's thrilling attractions. After all, its Ryan's island, and everyone else is just along for the ride.
"Liam Findlay, CEO of Miral Destinations, enthusiastically remarked, “With the appointment of Ryan Reynolds as our latest Chief Island Officer of Yas Island Abu Dhabi, we continue the tradition of excellence established by Kevin Hart and Jason Momoa. Reynolds brings his own unique blend of charisma, energy, and enthusiasm to the role, promising to elevate the Yas Island experience to even greater heights. We're thrilled to embark on this exhilarating journey with him, inviting fans worldwide to be part of the legacy.”
From speeding through rollercoasters at Ferrari World Yas Island, Abu Dhabi to exploring Gotham City at Warner Bros. World™ Yas Island, Abu Dhabi Reynolds is rolling into Yas Island with unmatched energy and style, inviting fans to #RollLikeRyan and experience the island like never before.
This professional campaign titled 'Ryan Reynolds appointed CIO of YAS Island' was published in United Arab Emirates in May, 2024. It was created for the brand: Yas Island Theme Parks, by ad agencies: Initiative, Momentum, and Weber Shandwick. This Integrated medium campaign is related to the Travel and Tourism industry and contains 2 media assets. It was submitted 6 months ago.
Credits
Tarek Miknas: CEO
Raphael Nassoura: General Manager/ECD
Peter Mouracade: Integrated Business Director
Cynthia Massaad: Account Director
Rebekah Westberry: Account Manager
Gabriella Elias: Account Manager
Rana Najjar: Creative Director
Marco Albuquerque: Associate Creative Director
Christopher Booth: Associate Creative Director
Ivan Musoke: English Copywriter
Kayla FU: Producer
Initiative:
Nuha Bayoud: Director, Integrated Planning
Mohamad Hachem: Senior Manager, Integrated Planning
Maria Khoriaty: Executive, Integrated Planning
Weber Shandwick:
Salim Rachid: Senior Director – Client Experience
Amjad Saqer: Account Director
Khaled Osman: Head of Media & Influencers
Charla Mentoor: Manager
Rogina Barsoum: Senior Associate
Hala Kassab: Associate
Miral Destinations:
Badr Bourji: Senior Vice President Marketing
Max Mayer: Senior Director Marketing
Rania Helou: Brand Marketing Director
Rose Alforque: Brand Marketing Manager
Thivanka Wijesinghe: Marketing Executive
Matt Nelson: Performance Marketing Director
Mark Dabu: Head of Performance – Destination
Farah Barakat: Social Media Manager
Ridheema Singh: Head of PR
Rashad Al Ghadban: Senior Director Public Relations & Corporate Communications
Karan Chimnani: E-commerce Director
Arathy Nandan: Marketing Analyst
