Repairhaus: Free repairs for hardworking gear

Outdoor gear should be put through its paces. That’s the message behind a new campaign from Berghaus, the outdoor clothing brand, as it raises awareness of its free repairs service - something it has offered since the company was founded, nearly 60 years ago.

‘Repairhaus: Free repairs for hardworking gear’ is live now across the Berghaus social channels, online and in-store, and celebrates the durability of its outdoor clothing, the people behind the repair service, and the sustainable credentials of repairing rather than replacing.

Berghaus worked with London-based creative agency, Stereo, which conceived the new tagline and developed a multi-disciplinary campaign built upon Berghaus’ northern heritage.

Film and stills were shot on location at the Berghaus workshop in Sunderland, UK, with close attention given to the craft and expertise that goes into each repair, and the people behind the process.

The visual and audio assets, which include a logo, colour palette, imagery and motion, are led by a 30-second hero film which underlines the resilience of Berghaus products and the benefits of repair and reuse.