Is not a fake out of home
Description
A large billboard was planted in Madrid in order to reach the goal of surpassing 100,000 views of the trailer for the film "Emma and The Black Jaguar".
The objective? To help Save the Amazon and reforest an area of the Amazon wiped out by deforestation.
This billboard appeared with an image of the devastated Amazon that was reforested as the views increased and we did it without fakes and without CGI. Because a real purpose requires an equally real communication. What happened on the billboard was a mirror image of the real Amazon as a forest was planted in the Colombian Amazon.
This professional campaign titled 'Reforested Billboard' was published in Spain in April, 2024. It was created for the brand: Tripictures, by ad agency: El Hombre del Paraguas. This OOH Outdoor medium campaign is related to the Movies industry and contains 1 media asset. It was submitted 12 days ago by Founder & Creative Director: Javier of El Hombre del Paraguas.
Credits
Creative Agency: El Hombre del Paraguas
Consultancy Agency: Amarillo Yellow
Graphic production: Sistema del solar
Creative Director: Javier Martínez Vaquero
Art Director: Gema Redondo García y Macarena Lemasurier
Copywriter: Javier Martínez Vaquero
