Recycling Revolution

Vanheede Environment Group, in collaboration with GBL Studio, their creative agency, initiated a "Recycling Revolution" targeting ambitious circular economy goals by 2030, including increased green energy, more sustainable materials, and reduced CO2 emissions. The campaign, kicking off on Global Recycling Day, leveraged a broad media strategy to encourage industries and sectors to join the sustainability efforts. They introduced a series of innovative solutions like the Plastic Switch, Organic Switch, and KGA Switch, aimed at simplifying waste management and boosting recycling rates for businesses. Alongside, an employer branding effort highlighted Vanheede's commitment to recognizing its employees as central to achieving these recycling and sustainability milestones.