Description
Nedbank orders a Reality Check. Katlego delivers.
Who’s adequately prepared for retirement? Less than 10% of South Africans, that’s who. Nedbank and their agency Joe Public had a powerful message to share. And Spitfire Director Katlego Baaitse was entrusted with bringing it to life.
It’s a sensitive subject: 90% of South Africans can’t afford to retire. But draw your target market into a situation they can relate and react honestly to and you’ve hit the message home. So on 16 April 2023 at the upmarket Greenhouse Restaurant in Sandton, Nedbank, Joe and Katlego put a twist on reality that placed people’s retirement futures front and centre.
Katlego invites the viewer along as a sympathetic observer to an uncomfortable truth. By amplifying the empathy of restaurant patrons to servers who should have long retired, Katlego and Nedbank heighten the stark reality of having to work way beyond what should be acceptable. And produced a powerful piece of work that blends respect with compassion wrapped in a hard-hitting warning: Don’t let this be you.
This professional campaign titled 'Reality Check' was published on June 14, 2023. It was created for the brand: Nedbank, by ad agencies: Joe Public and Spitfire Films. This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 11 months ago by Production Assistant: Hloni Ntsooa of Spitfire Films.
Credits
Client: Nedbank
Agency: Joe Public
Executive Creative Director: Martin Schlumpf
Integrated Art Director: Lizandri van der Merwe
Integrated Copy Writer: Vuyani Plata & Phakamani Mancotjwa
TV Producer: Tshepiso Moerane
Production Company: Spitfire Films
Director: Katlego Baaitse
Casting Director: Kevin Gray
Executive Producer: Liesl Lategan
Producer: Bale M
Production Manager: Relebohile Thianye
1st Assistant Direct: Cameryn Clark
Junior Director: Hloni Ntsooa
Production Intern: Mvikeli Mtolo
Production Intern: Thato Gwangwa
DOP: Diego Ollivier
1st Loader: Jarryd Yeoman
2nd Loader: Tirelo Maepa
1st Cam Operator: Ruan Barnard
2nd Cam Operator: James Yates
BTS/ SM Videographer: Nathi Nkosi
Photographer: Jono Wood
Photographer Assistant: Nicholai Thomas
DIT: Scott MacBeth
VT Operator: Henry Gozzo
Key Grip: Riaan Hanekom
Best Boy Grip: Jacques Germishuizen
Assie Grip: Sandile Buthelezi
Key Gaffer: Andre Beumer
Best Boy Lights: Marcus Nepfumbada
Spark: Troye Melvin
Sound: Tony Honeybun
Art Director: Wayne Smith
Props Master: Jasmin Snaith
Props Assistant: Tiaan Enslin
Art Assistant: Kath Hayward
Art Driver: Stand Dube
Wardrobe Stylist: Aldridge Elasto
Wardrobe Assistant: Lebo Lubisi
Makeup Artist: Tshegofatso Ramorwesi
Makeup Assistant: Vanessa Hlabiwa
Medic & Safety Officer: Neo Makola
Unit Manager: Siphiwe Banda
Unit Assistant: Tshepo Stuurman
Catering: The Bowery
Post Production
Post Production Supervisor - Ed van Blerk
Offline Editor - Ryan Norwood-Young
Online Editor - Michael Langer
Final Mix - Sergio Da Cruz (StudiJoe)
Grade - Michele Wilson (Ludus)
