Read a Woman
Description
The Rio Grande do Sul Public Library, a State institution, and the agency DZ Estudio launch the “Read a Woman” project, which aims to raise awareness and encourage readers to read books by women.
Visit the website on a smartphone and point the camera at the cover of a book written by a male author, the technology will recommend another book written by a woman on a similar theme.
Project's website: leiaumaautora.com.br
lnstagram: @leiaumaautora
YouTube: https://youtu.be/GA_y9_Fqxww
This professional campaign titled 'Read a Woman' was published in Brazil in September, 2022. It was created for the brand: DZ Estúdio, . This Digital and Print media campaign contains 2 media assets. It was submitted over 1 year ago.
Credits
CLIENT: Rio Grande do Sul Public Library
PUBLIC LIBRARY'S DIRECTOR: Morgana Marcon
AGENCY: DZ Estúdio
CREATIVE DIRECTOR: José Pedro Paz
ART DIRECTOR: Vitor Palma, Natalia Bernardes and Luana Baiocco
COPYWRITER: Cleiber Selfstrom Jr. and Maria Hagel
STRATEGY: Gustavo Mini and Giulia Andreazza
TECH: Jaqueline Zanini, Geancarlo Canova and Gabriel Oribes
HEAD OF ACCOUNT MANAGEMENT AND NEW BUSINESS: Fernanda Knijnik
ACCOUNT MANAGER: Caroline Evangelista
MEDIA: Daiana Bellaver
COMMUNITY MANAGEMENT: Felipe Ferrari and Aline Bicca
GRAPHIC PRODUCTION: Jocelin Fritsch
ELECTRONIC PRODUCTION: Fernanda Knijnik and Jocelin Fritsch
VIDEO PRODUCTION COMPANY: Allas Filmes
Executive Production: Victor of David and Guilherme Motta
Account Services: Vitória Alba
Director: Vitória Centeleghe
Assistant Director: Guilherme Decker Medeiros
Production Director: Luis Artur Duncke and Luiza Zimmer
Director of Photography: William Wendler
1st Camera Assistant: Vinicius Gomes
Light and Equipment: Locall
Project Manager: Thayna Oliveira
Editing: Vitória Centeleghe
Color Grading: Vitória Centeleghe
Motion: Sharline Girardi
AUDIO PRODUCTION COMPANY: Vox Haus
Services Director: Matheus Gugelmim
Production Director: Daniel Dalla Corte
Musical Production: Icarus Guedes
Sound Design: Cassio Machado
Narrator (manifesto): Mara Loureiro
PROJECT PARTNERS: Allas, Vox Haus, Dobra, Synergy, Eletromidia, Lucia Porto, Nave
Comunica, Quasesempauta, Must Be, L&PM, Gráfica Centhury.
CURATORSHIP AND DZ PRESS OFFICE: Karina Chaves
CONTACTS
Rio Grande do Sul Public Library
Claudia Antunes (Press Officer) +55 51 991919203 / bpe.imprensa@gmail.com
Morgana Marcon (Director) +55 51 999878299
PROJECT LOCATION
Rio Grande do Sul Public Library and DZ Estúdio
PARTNERS
Allas, Vax Haus, Dobra, Synergy, Eletromidia, Lucia Porto, Nave Comunica, Quase Sem Taruta, Must Be, L&PM and Gráfica Centhury.
