Description
Hannaford Supermarkets is always coming up with new services for their customers. But those customers tended to have questions about all of the exciting new things. So a digital campaign for Hannaford To Go was created to answer the most commonly asked questions in the most direct way possible: the moment the customer had them. This "ad within the ad" construct allowed us to be specific and detailed about the information we wanted the customer to have, but it also keep it engaging and surprising.
This professional campaign titled 'Questions Answered' was published in United States in February, 2023. It was created for the brand: Hannaford, by ad agency: Garrand Moehlenkamp. This Digital and Film media campaign is related to the Food industry and contains 6 media assets. It was submitted about 1 year ago.
Credits
Chief Executive Officer: Kevin Moehlenkamp
Chief Creative Officer: Ken Matsubara
Chief Client Officer: Jessie Gilligan
Creative Director: Bobby Pfeiffenberger
Associate Creative Director: Will Garcia
Copywriter: Jake Benjamin
Lead Integrated Producer: Barry Wolford
Account Strategist: Gretchen Williams
Project Manager: Tory Nettleton
Production Company: West Field
Director/DP: Jim Powers
Director/Producer: Steve Powers
Art Director/Producer: John Stegemann
Director of Ecommerce and Digital Marketing: Mark Bradeen
Manager of Digital Marketing: Pete Wiernusz
Manager of Digital Design and Content: Karen Carpenter-Schwibs
Director of Brand Communications & Operations: Gail Schwarzer
Director of Marketing Strategy & Planning: Nancy Dumais
