ADVERTISING

Touch 'n Go

Protect Yourself from Yourself

Agency: Chariot Agency

Description

People talk themselves into making over 20,000 decisions a day. That’s a lot of decisions to make. Not all of them will be right.

So to launch an insurance that protects you from bad decisions at the parking lot, we brought people’s worst enemies to life: themselves.

This professional campaign titled 'Protect Yourself from Yourself' was published in Malaysia in August, 2023. It was created for the brand: Touch 'n Go, by ad agency: Chariot Agency. This Content medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 11 days ago by Chariot Agency.

Credits

Executive Creative Director: Jarrod Reginald
Creative Group Head: Ng Yao Ding, Christyna Fong, Adam Bashir
Designer: Jessie Lim, Jen Lok
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Account Management: Chloe Chuah, Amelia Pestana
Strategy Director: Bryan Leong
Senior Agency Manager: Vanessa Pang

Production House: Restless Productions
Director: Nelson Chong & Mandy Gioh
Post Production House: Meccanica Efx
Music Composer: Zolt Studio
Sound Engineer: Super Red Music

Client: Touch ‘n Go eWallet
Director, Product Development and Innovation: Bala Nair
Associate Director, Brand Management and Marketing: Syakirah Mazrah
Associate Director, Product Development and Innovation: Kylie Koay
Lead, Brand Management and Marketing: Koh Kim Hwa

ADVERTISING

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