Description
World Blood Donor Day (WBDD) is an annual event that aims to increase awareness about the importance of safe blood and blood products, while expressing gratitude towards voluntary, unpaid blood donors for their invaluable contributions in saving lives.
Our creative approach revolves around utilizing objects that are inherently priceless or hold significant value, symbolizing the immeasurable worth of blood donations. By leveraging this concept, we aim to inspire individuals to contribute what money cannot buy — their own blood — highlighting the immense impact and life-saving potential of such selfless acts.
This professional campaign titled 'Priceless gifts' was published in Nigeria in July, 2023. It was created for the brands: Hacey and Hacey Health, by ad agency: Noah's Ark Creative. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted 10 months ago.
Credits
Advertising Agency: Noah's Ark, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Director: Maurice Chike Ugwonoh
Art Directors: Yekeen Ibrahim, Matthew Azolibe, Adeyemo-Maya Adebowale, Sultan Lawal
Illustrator: Lekan Salami
Copywriters: Ositadinma Ramsey Umeh, Onyinye Alexandra Obienu, Fuad Balogun
Account Managers: Babatunde itanola, Gilbert Enajeroh
