Description
Eight months after the debut of the highly awarded and talked about TWIX “Camping (Bears)” spot, the TWIX team has tapped another group of humor-inducing animals to help promote its newest innovation: TWIX Cookie Dough.
Following a decade of the “Left TWIX” vs. “Right TWIX” debate, TWIX is now posing a new question, inspired by TWIX’s cookie dough flavors: what came first, the cookie or the cookie dough?
In the brand’s new spot, titled Philosophical Chickens, TWIX employs a couple of intellectual chickens to wrestle with the age-old conundrum, continuing its streak of impeccably timed comedic storytelling, and doubling down on the attributes that make TWIX unreasonably delicious.
Together with DDB Chicago, TWIX worked with Ulf Johansson, one of the most awarded commercial directors in the world, to bring this spot to life. In addition to his many notable accolades, his work is also on display at MOMA, he’s been credited with two Grand Prix’s at Cannes Lions and has been nominated for an Emmy.
This professional campaign titled 'Philosophical Chickens' was published in United States in February, 2023. It was created for the brand: Twix, by ad agency: DDB Chicago. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Mars Wrigley
Chief Brand & Content Officer Rankin Carroll
Chief Marketing Officer – NA Gabrielle Wesley
Sr. Director, Brand & Content North America Marissa Beck
Sr. Manager, Brand & Content North America Adriana Madiedo
Brand Manager, Twix North America Samantha Urban
Sr. Associate Brand Manager, Twix North America Stefan Bolea
Manager, Brand & Content North America Chris Bendeck
DDB
Global Chief Creative Officer Ari Weiss
Chief Creative Officer, Chicago Rodrigo Jatene
Executive Creative Director Colin Selikow
Creative Director Patrick Almaguer
Creative Director Mihail Aleksandrov
Head of Production Matt Blitz
Executive Producer Annie Larimer
Associate Producer Nicole Schiavo
Director of Business Affairs Jillian English
Global Client Lead Varsha Kaura
Global Segment Lead Frances Gaillard
VP Global Brand Lead Michelle Scallate
Account Supervisor Vivien Marafko
Global Strategy Director Josh Drueck
Legal Counsel Sandra Leib
Broadcast Traffic Specialist Cindi Cluck
Production Company: Smith and Jones Films
Director: Ulf Johansson
Exec, Producer: Philippa Smith
DP: George Richmond
Production Designer: Steve Smithwick
Colorist: Jean Clement
Editorial: HutchCo Technologies, Inc.
Editor: Jim Hutchins
Assistant Editor: Jimmy Hutchins
EP: Jane Hutchins
Post Production: Framestore
Creative Director: Kamen Markov
Senior Flame Ops: Guy Lubin, Luigi Russo
Finishing/Versioning: Matt Dobrez
Senior Producers: Alexia Paterson, Michael Brown
Associate Producer: Alex Roesch
VFX Production Coordinator: Poppy Chadwick
Production Assistant: Conor Garnett
Color Grade: Company3
Senior Colorist: Jean-Clement Soret
Audio: TheWorks
Sound Designer/Mixer David Axelbaum
Post Producer Tom Syoen
