Palta
Piña
Salvavidas
Description
En el Perú nos encanta el doble sentido, siempre le encontramos un segundo significado a nuestras palabras. Es por eso que existen frases como "no te hagas paltas" que significa "Hazlo sin preocupaciones". Frases populares que todos conocemos y que se han vuelto parte del argot peruano.
Por eso, en Zensex, la marca peruana de preservativos premium que compite con Durex para ser los líderes del mercado, presentamos una campaña de verano donde aprovechamos algunas de estas frases para hacer que den nuestro mensaje de una manera sutil, inteligente y elegante.
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In Peru, we love the double meaning. We love giving a second significance to our words. That is why there are phrases like "No te hagas paltas" which means "Do it without worries". Popular phrases that we all know and that have become part of peruvian popular vocabulary,
For this reason, at Zensex, the premium peruvian condoms brand that competes directly with the worldwide recognized Durex company, we present a summer campaign where we took advantage of some of these phrases to make 'em deliver our message in a smart, gentle and elegant way.
This professional campaign titled 'Peruvian summer fresh phrases' was published in Peru in January, 2023. It was created for the brands: Zensex and Zensex Condoms, by ad agency: Agencia Vena. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Client: Zensex Condoms
Creative Directors: Dennis Kuoman, Luis Leon
Art Director: Luis Leon
Copywriter: Isabella Galdos-Tangüis
Designer: Felipe Gonzales
Planning Director: Diego Saavedra
Account Director: Aldo Gabilondo
Marketing Team: Andreé Alegria Del Pozo, Luciana Calderón
