Description
Periscope was given the opportunity to redesign the flagship Summit Sága IPA to create a cohesive identity that can be applied across a family of multiple IPAs. The redesign seeks to lean into the brands’ connection with the Nordic goddess “Sága,” who represents wisdom and prophecy, and is a drinking partner of Odin, father of the gods.
This professional campaign titled 'Periscope and Summit Brewing launch new design' was published in United States in April, 2023. It was created for the brand: Summit Brewing Co., by ad agency: Periscope. This Design and Print media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Agency/Periscope:
Mike Caguin – CCO, Periscope
Heath Pochucha – Executive Creative Director, Periscope
Scott Dahl – GCD, Periscope
Nicole Meyer – Creative Director, Periscope (and illustrator)
Jack Lunt – Project Manager, Periscope
Kristina Donner – Senior Account Manager, Periscope
Tricia Warren – Account Director, Periscope
Peter Boosalis – Business Development Executive, Quad
