Pasan Cosas

In order to launch a new spirit, a fernet called 1882, the agency saw an opportunity to hack a conversation in which the brand had no chance of being part of. In march of this year, a big musical festival is in the making in which the punk rock band, Blink 182 will perform. In this matter, the brand, 1882 has all the numbers to somehow be part of. With a creative OOH installation, the brand vandalized itself to wink at consumers that by consuming the brand and participating in their promo, they would able to participate for the concert without mentioning the name of the festival itself and using the band's name in a indirect way. This way we where able to generate conversation from a point where the brand had no rights or sponsorship of the event itself.