Description
Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection.
This professional campaign titled 'Parkipsum’s' was published in Australia in April, 2020. It was created for the brand: Parkinson’s NSW, by ad agency: Wunderman Thompson. This Digital medium campaign is related to the Health and Public Interest industries and contains 7 media assets. It was submitted about 4 years ago by PR. & Communications Manager: Edelle Gettings of Wunderman Thompson.
Credits
Advertising Agency: Wunderman Thompson, Sydney, Australia
National Chief Creative Officer: Simon Langley
Creative: Kat Thomas
Creative: Nick Doring
Digital Design Director: Dena Taiebat
UI Creative: Marvin Cheung
Senior Front End Developer: Joe Campbell
Partner: Ana Lynch
Engagement Manager: Rebekah O’Grady
Chief Executive Officer: Jo-Anne Reeves / Parkinson’s NSW
Marketing and Digital Manager: Mirelle Brockett
