SFX: NIGHT ENVIRONMENT. Loc.Woman 1: (Flu-ridden voice) Oh friend, I feel terrible, congested and with discomfort in my body, what can I take? Loc. Friend: Hi Ana, it's too bad to hear you like that, why don't you take... Just at that moment the friend's voice changes and transforms into a voice of terror that continues saying: ...THAT LITTLE PILL I TOLD YOU THE OTHER DAY, IT WILL CURED YOU QUIIIIIICKLY. Woman 1: (Frightened) Oops, what was that! Loc.Brand: Getting medical advice from anyone should make you panic. Follow your doctor's instructions and get what you need here. SAAS Pharmacies. At your side wherever you are.
Loc.Men: Ufff what a headache, let's see what I can get on the internet to get rid of this. SFX: Computer keys typing Loc.Men: What to take for migraine? SFX: Youtube video Female: If you're looking for an effective home remedy for migraine, I'm going to give you a super effective secret.... (At this moment the voice changes and becomes terrifying) Loc. Woman: DRINK FEVERFEW TEAAAAAA! Loc.Man: What the hell is this!!!! (frightened tone) Loc.Mark: Getting medical advice from anyone should make you panic. Follow your doctor's instructions and get what you need here. SAAS Pharmacies. At your side wherever you are.
SFX: ROOM AMBIENCE (TV ON) Loc.Service: Miss still with fever, let me see what I can give you, I'll be right back. Loc.Girl: Juanita is that you? Loc.Service (terrifying voice): YESSSSSSSS, THE NEIGHBOR GAVE ME THIS REMEDY THAT WILL RELIEVE YOUUUUUU Loc.Girl: ahhhhhh (Shocked) Loc.Mark: Getting medical advice from anyone should make you panic. Follow your doctor's instructions and get what you need here. SAAS Pharmacies. By your side wherever you are.
Description
Today, it is common for people who feel unwell to self-medicate or seek advice from friends, family, influencers, or even Dr. Google, which can lead to health problems by not seeking help from those who are truly prepared to treat or medicate them.
This year, we want to use Halloween as an opportunity to raise awareness and emphasize the importance of seeking help from medical experts or professionals whenever you feel unwell, rather than relying on those who may not have the necessary knowledge or expertise.
This professional campaign titled 'Panic' was published in Venezuela in October, 2023. It was created for the brand: Farmacia SAAS, by ad agency: Publicis Venezuela. This Audio and Digital media campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted 6 months ago by CCO Publicis Vzla: Gerardo Pernía.
Credits
Advertising Agency: Publicis Venezuela
Creative Chairman: Mirna Esposito
Production Company: Brox
Musician: Luis Miguel Enmanuelli
Chief Creative Officer: Gerardo Pernía
Copywriter: Gerardo Pernía/Yanniusky Marcano
Art Director: Suely Ceballos
Designer: Paola Pulgarin
Production Director: Amliv Ramos
Account Vice President: Lucia Acosta
Accounts Director: Neyda Goncalves
General Media Director: Lorena Andueza
Marketing Manager: María Eugenia Acosta
