Otherworldly

Mediahub UK announces today the launch of the Little Moons and Channel 4 collaboration, the first TV brand partnership for the delicious balls of mochi ice cream.

Mediahub sees Channel 4 as the perfect creative fit for Little Moons. Not only is it the top indexing channel for Little Moons’ audience but Channel 4’s ‘All together different’ positioning and brand voice chimes perfectly with Little Moon’s ‘From another world’ identity.

With research proving that perceptions of brands running partnerships are significantly higher versus running solely spot airtime, this partnership has been secured to create noise and fame across the Little Moons audience, driving consideration and ultimately increasing penetration across their audience.

This partnership unlocks relevant talent aligned to popular Channel 4 programming. With Derry Girls series 3 having recently aired, Mediahub has chosen Saoirse-Monica Jackson as the leading lady to bring to life the world of Little Moons. Saoirse’s signature mix of sophisticated style and wry humour makes her the perfect fit for the brand.

Production studio 1st AvenueMachine is intrinsic in this partnership. Em Cole, who leads on direction, created a magical mochi-scape that takes the audience on an exciting and dynamic journey. A feast for the eyes and perfectly harmonizes the Little Moon’s ‘from another world’ and Channel 4s ‘all together different’ brand voices.

Little Moons dipped their toe in the water of TV back in October 2020, where the brand assets were aired across a cherry picked plan against Gogglebox and First Dates. This year’s partnership is a first for Little Moons, and reflects the brand’s determination to continue building their brand voice and exhibiting distinctive media behaviour off the back of a very successful year prior.

The campaign is running nationwide across the UK for the month of July. Ahead of the launch, teaser clips roll out across socials and across the duration of the partnership, BTS content will be shared on socials to further build talkability and create additional touchpoints across the campaign.