Activision Blizzard • Call of Duty
Operation CoDNite
Schools: Miami Ad School • Cuca Escola de Criativos
Call of Duty - Operation CoDNite Campaign
Call of Duty - Operation CoDNite Campaign
Description
Operation CoDnite was developed based on a Call of Duty principle - a real warzone camp. The CoDNite war strategy attracted several players to Call of Duty without knowing they were falling into an ambush marketing trap. Thus, Call of Duty has infiltrated the most mainstream platform of the moment: Fortnite, a cartoon-like battle royale game.
The idea: Launching Warzone’s upcoming season game map Caldera first on Fortnite without gamers knowing it was a Warzone map. It happened by using Fortnite’s Creative Mode, which allows any player to create map scenarios.
To create hype among gamers, we invited streamers to play it inside the map with one condition - don’t say it is a Call of Duty map.
In the week before the start of Warzone’s new season, the revelation: it was actually a Warzone map! When players realized they were inside a Call Of Duty map with such unique hype, it generated a buzz that anyone not on CoD felt the FOMO - “feeling of missing out” - and joined the real battle royal!
This student campaign titled 'Operation CoDNite' was published in United States in May, 2022. It was created for the brands: Activision Blizzard and Call of Duty, by ad schools: Cuca Escola de Criativos and Miami Ad School. This Content, Experiential, and Integrated media campaign is related to the Gaming industry and contains 2 media assets. It was submitted almost 2 years ago by Art Director: Bernardo Dalla.
Credits
Advertising Agency (School): Miami AdSchool.
Art Director: Bernardo Dalla; Gabriel Santos.
Copywriter: João Eustachio; Luisa Muniz.
Creative Director Copywriter: Filipe Sanches.
Creative Director Art: Caio Gatti.
