Description
Research on digital device usage shows that digital calendar management is the third most popular activity on smartphones, and these days, when it comes to booking holidays, a digital calendar is invariably part of the process, We used the digital calendar to create sun drenched Fijian holiday scenes in a winter OOH campaign that conveys that Fiji is open for happiness, every day.
Each month represents one of the many fun-filled and relaxing activities that Fiji offers for its travelers all year round, from Kava ceremonies and kayaking to sailing and swimming.
This professional campaign titled 'Open for Happiness, everyday.' was published in Australia in May, 2022. It was created for the brand: Tourism Fiji, by ad agency: The Hallway. This OOH Outdoor medium campaign is related to the Hospitality, Tourism industry and contains 12 media assets. It was submitted about 1 year ago.
Credits
Chief Marketing Officer: Emma Campbell
Executive Head of Regions: Robert Thompson
Chief Creative Officer: Simon Lee
Creative Director: Aldo Ferretto
Group Account Director: Chris Murphy
Senior Producer: Michael Wilson
