Logically and simply, the absence of clots means the continuity of blood flow in the body and thus the continuity of life, so the choice of infinity was successful and somewhat reassuring for the specialists as well as those concerned The use of colors was a clear message for the purpose of the property, as well as the idea of the vein used in the form of infinity, with some details such as the flow of blood cells inside the vein, as if it were a state of continuity within the design. Keep it move, it’s only one life
An unexplicit and diverse message about the symptoms of clots, which may occur to some people, and is represented in water retention and its failure to reach the head of the rose, which leads to something of suffocation, just like the one who stares at a person suffering from a clots when blood is retained and does not reach the rest of the body’s organs, which leads to death. The use of the medical vail after operations such as heart surgery helps the disease not to cause clots and to continue living
One of the symptoms of a clot, before it occurs, is a state of tension and confusion, with difficulty speaking and incomprehensible words coming out of the injured person. As soon as the medical vail is taken, the patient begins to gradually overcome the accident and return to his concentration. The first question for the injured person to make sure that he has overcome the stroke is "What is your Name?"
The difference between Before & After the Endosa vail
The goal of manufacturing the medical vail is to avoid the death situation that the patient is exposed to after surgeries. One way or another, the active substance of Endosa prevents clots and thus prevents death.
Description
The advertising campaign for the medical vail targets specialized doctors, so if it was not easy to be absorbed by the public who are not specialized in the medical field, the aim of the campaign will certainly be successful in that doctors prescribe the medical vail to the patients concerned.
The visual demonstrates the purpose and quality of the vail, simplifies the symptoms of a clot, and communicates information to specialists. The visual was not enough to reach the goal for specialists, but the presence of simplicity in the designs shown is evidence of the confidence of the company producing the medical vail in terms of production quality
This professional campaign titled 'Only One Life' was published in Egypt and Saudi Arabia in November, 2022. It was created for the brand: Endosa, by ad agency: Magic Media Production. This Design, Digital, and Print media campaign is related to the Health and Pharmaceutical industries and contains 5 media assets. It was submitted over 1 year ago by Art Director: Omar Saleh of OS Art.
Credits
Advertising Agency: Magic Media Production
Art Director: Omar Saleh
Copywriter: Eslam Emad
3D Artist: Aly El-Hady
1st Graphic Designer: Omar Saleh
2nd Graphic Designer: Sandy Tarek
