Description
ESPN Fantasy Football is back with a new “Only in Fantasy” campaign celebrating how fantasy football on ESPN is more than the mind blowing Monday night miracles and last-place punishments that live in infamy, but something that can bring us all together.
Following a record-breaking 11 million fan signups in 2022 (a 12% increase from 2021), this year’s campaign created in partnership with Butler, Shine, Stern and Partner (BSSP) leans into how ESPN Fantasy Football can help smooth over any social situation - from awkward encounters with your rideshare driver to meeting a partner’s parent for the first time.
This comes to life in two :30s (“Commish,” “Steve”) and one :15 (“Delivery”) spots, highlighting how everyone can connect around ESPN Fantasy Football, no matter your differences. “Only in Fantasy” will run across streaming, broadcast, digital and audio, with OOH activations in Times Square and LA Live.
This professional campaign titled 'Only in Fantasy' was published in United States in July, 2023. It was created for the brand: ESPN, by ad agency: BSSP. This Integrated medium campaign is related to the Sports industry and contains 3 media assets. It was submitted 10 months ago.
Credits
ESPN:
Tina Thornton - EVP, Creative Studio and Marketing
Seth Ader - VP, Brand Marketing
Alex Healy-Lucciola - Sr. Director, Brand Marketing
John Lobo - Associate Director, Brand Marketing
Jon Little - Associate Producer II
Lenny Washington - Coordinator, Brand Marketing
Agency:
Sinan Dagli - Executive Creative Director
Robyn Tenenbaum - Creative Director
Lauren Byers - Senior Art Director
Justin Cannon - Senior Copywriter
Cade Wallace - Senior Producer
Jake Bayham - Head of Strategy
Kyle Rodriguez - Account Director
Gustavo Feria - Account Supervisor
Production:
ArtClass - Production Company
Vincent Peone - Director
Aiden Samford-Ulrich - Director of Photography
Geno Imbriale -Managing Partner
Rebeca Niles - Managing Director / EP
Eric McCasline – Executive Producer
Sparkle Jones - Head of Production
Kat Garelli – Production Manager, ArtClass
Terry Gallagher – Line Producer
Abby Jones - Production Manager
MackCut - Editorial / Finish
Brendan Hogan - Lead Editor
Ellen Schoenfeld - Assistant Editor
Nick Quiles - Animator
Jim Hayhow - Flame Artist
Steve Picano - Color Artist
Gina Pagano - Executive Producer
Alex Pinkett - Producer
Th3rd Sound - Sound Design / Mix
Chip Sloan - Sound Designer / Mixer
