Description
Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu to create One Summer Isn’t Enough. The landmark seasonal campaign has launched across 12 markets under the Experience Abu Dhabi destination brand, with a series of vibrant and light-hearted films that showcase Abu Dhabi as the best place to experience summer.
Global travellers are increasingly setting their sights on Abu Dhabi for the summer season. With a diverse range of indoor experiences, unmissable events and unbeatable summer offers, there’s never been a better time to discover Abu Dhabi during the warmer months. Whether travellers are looking for experiences that inspire, excite, or restore, Abu Dhabi has it all – and during the summer months, the emirate’s wide range of indoor attractions will ensure that visitors stay cool and comfortable.
As the new campaign shows, there is simply so much to do in Abu Dhabi that ‘One Summer Isn’t Enough’. A roster of exciting films, produced by Dejavu, showcase the vast array of summer activities in Abu Dhabi, with something for everyone. Whoever the visitor, whatever their dream holiday entails, there is always more for them to do in Abu Dhabi.
This professional campaign titled 'One Summer Isn’t Enough' was published in United Arab Emirates in May, 2023. It was created for the brand: Abu Dhabi Department of Tourism and Culture, by ad agency: Serviceplan Middle East. This Film medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 3 media assets. It was submitted 11 months ago.
Credits
The Department of Culture and Tourism Abu Dhabi:
H.E. Nouf Mohamed Al-Boushelaibi - Executive Director of Strategic Marketing & Communications at The Department of Culture and Tourism Abu Dhabi
Ghadeer Khub - Creative & Production Department Director at The Department of Culture and Tourism Abu Dhabi
Nada Assaf - Campaigns Section Head at The Department of Culture and Tourism Abu Dhabi
Mira Al – Abdullah - Brand Strategy Unit Head at The Department of Culture and TourismAbu Dhabi
Serviceplan Middle East:
Natalie Shardan – Managing Director
Akhilesh Bagri – Chief Creative Officer
Saed Shaka – Account Manager
Tarek Daher – Account Manager
Frances Bonifacio – Head of Strategy
Karim Mroueh – Digital & Channel Strategist
Andre Couto – Creative director
Aashna Gopalkrishnan – Sr. Copywriter
Kenneth Barnes – Sr. Art Director
Zein Sadedin – Sr. ENG copywriter
Nehal Salah -Sr. ARB copywriter
Kunal Gawani – Sr. Designer
Yasir Ali – Sr. Digital Designer
Deja Vu:
Ahmad Helmy X Mona Zaki:
Production House - Dejavu
Executive Producer - Manasvi Gosalia
Head of Production - Kavya Iyer
Director - Omar Hilal
DOP - Tony Miller
Producer: Maarouf Bikdache
Global film:
Production House - Dejavu
Executive Producer - Manasvi Gosalia
Head of Production - Kavya Iyer
Director - Nalle Sjoblad
DOP - Mikael Gustafsson
Producer: Maarouf Bikdache
Ranveer Singh Film:
Production House - Dejavu
Executive Producer - Manasvi Gosalia
Head of Production - Kavya Iyer
Director – Navzar Eranee
DOP – Shanker Raman
Producer: Sampada Harkara
