Description
One-Star Cookbook by Deliveroo UAE or how delivery disasters were turned into mouth-watering recipes.
Dubai-based marketing agency ‿ and us Dubai has produced a special cookbook for Deliveroo UAE, the renowned online food delivery company.
Titled “One-Star Cookbook”, this beautifully crafted book features plenty of dishes inspired by real online one-star reviews of delivery disasters. This is “the book of dishes you won’t get with Deliveroo,” asserts the brand on the back cover of the book. The tone is set.
The book contains 36 unique creations made from real delivery mishaps – reinforcing how important an ingredient the delivery is for any dish. Each dish is designed to act as a vivid reminder of what Deliveroo works tirelessly to avoid – and what drives them to constantly keep improving their customer offering.
“The insight is clear -- when it comes to food delivery, the simple fact is that no matter how good the restaurant, chef, or ingredients — a dish is only as good as how it is delivered. If a dish is messed up in delivery, it’s ruined. It made us think that the delivery itself is a crucial part of the recipe,” said Jamie Kennaway, Executive Creative Director at ‿ and us.
This professional campaign titled 'One-Star Cookbook' was published in United Arab Emirates in November, 2022. It was created for the brand: Deliveroo, by ad agency: ‿ and us. This Content, Design, and Print media campaign is related to the Food industry and contains 6 media assets. It was submitted over 1 year ago.
Credits
Agency: and_us
Client: Deliveroo UAE
Head of Marketing: George Schempers
CEO and CCO: Fadi Yaish
Project manager: Lama Halimeh
Project coordinator: Lama Halimen
Executive Creative Director: Jamie Kennaway
Senior Art Director: Saymon Medeiros
Design: Ryan Atkinson, Thomas Larthe
Executive Creative Tech Director: Diogo Borges
Typesetting: Ryan Atkinson, Atkinson Co.
Copy Revisor: Lakshmy N.
Producer: Serra Chehade
Motion Graphic: Alaa Oudah
Photography: Magali Polverino
Photography assistant: Lourdes Avellaneda
Art direction: Pato Katz
Art assistants: Michu Barisch/ Esteban Perera
Food stylist: Loli Braga Menendez
Food stylist assistant: Agus Salatino
Studio manager: Candela Cortes
