Description
The 2020 Inrix Global Traffic Scorecard reveals that drivers in Bogotá lose 133 hours a year due to congestion, making the Colombian city ranks as one of the most congested city in the world. That’s why motorcycles had become a good alternative to avoid city jams and the BMW G310 GS, with its abilities on and off-road, is the best bike for this purpose... and we wanted to show it in the same way that traffic is shown nowadays.
This professional campaign titled 'On Time. Everytime / BMW G310 GS ' was published in Colombia in March, 2022. It was created for the brand: BMW Motorrad, by ad agency: MullenLowe Group. This Print medium campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted almost 2 years ago by Art Director Lead: Diego A Martínez of Los Goodfellas.
Credits
Advertising Agency: Beat MullenLowe, Bogotá, Colombia
Creative Director: Duvan Villegas
Art Director: Diego A Martínez / Mayra Meneses
Copywriter: Omar Arango / Monica Zapata
