On-air graphics for huge show

Broadcast design for the live broadcast of the “NasheBachannya” concert
Creation of on-air and concert graphics for a big show featuring 15 outstanding artists. The whole show is charitable and sarcastic, so all the graphic elements are a reimagined parody of TV formats.

Charity image of the concert
The key image of the concert was a three-liter can, which in Ukraine is a real symbol of charity (we raise funds in conditional "cans" - this is such a term, this is such an allegory). Also, it is a three-liter jar of twisted vegetables that is the national symbol that accompanies us from childhood.

Combination of the image with the theme of the event
The musical wave is preserved in the jar, and there is that burst of creativity that we discover when we uncork the can.

Charity logo
The lid of the jar became the logo of the event and a key part of the broadcast.

Broadcast design in OOH
The advertising campaign for the charity concert covered the whole of Kyiv and even decorated the facade of the Gulliver shopping mall, which is the largest advertising screen in Europe and impresses with its spectacularly.

Creative Broadcast design flooded the Ukrainian Internet
Social media also created a huge buzz around the concert, which was centered around an ordinary three-liter jar.

Broadcasting the concert
The basis of the concert was a live broadcast, for which a large package of on-air graphics was created, including: opener frames and transitions in the style of a TV show, but with a sarcastic can in the logo.

Results of the charity concert
The event has already passed, and the audience was delighted with what they saw. But the most important thing is that we managed to achieve our overall goal and together with the audience raised about 4,800,000 UAH for the needs of Ukraine's defenders.