On a Par with the World

In recent decades, due to the lack of connection with the European financial brokerage network and also imposed sanctions and financial transfer restrictions, Iranian traders and merchants were placed at a disadvantage in transactions, which led to diminished dignity for Iranian merchants. After the lifting of sanctions, the Parsian brokerage network, the sole provider of direct banking and financial services with Europe, resolved this issue and was considered the only financial brokerage network between Iran and European countries.
To design an advertising campaign for Parsian Bank about this brokerage network, all the limitations and consequences of sanctions on the recipients of these transactions were examined, and the main idea for the campaign took shape. The main idea is based on the balance now created in transactions with European countries. The slogan "On a par with the world" refers to Iran's financial currency achieving parity with other parts of the world. To evoke this concept, two famous buildings - Azadi Tower in Iran and the Arch of Constantine in Italy - were featured in the artwork. The billboards for the campaign were put up in major Iranian cities for 60 days.