Note to Self

Somethin: Else Creative Studios is behind a new collaboration between Aimee Lou Wood, star of the Netflix hit Sex Education, and Swarovski, the accessories and jewellery brand, as well as creating a new film highlighting the partnership.

‘Note to Self’, the one-minute hero film at the heart of the campaign, takes a wry look at the idea of recognising the different sides of yourself and doing what’s right for you.

In it, we see Wood celebrating that feeling of suddenly winning some free time when a social event is cancelled last minute. She wants to make the most of it and sets about putting into practice various bits of self-improvement advice she’s heard, from organising her wardrobe to daily journaling – before she remembers the most important ‘note to self’: do whatever you want to do.

Somethin: Else also created a series of product films and photography to run during the three months of the campaign.