Not Your Regular Truth or Dare

Wirality Media which recently has won the integrated digital mandate for Bindu Fizz Jeera Masala, the flagship jeera based soft drink product from the SG Corporates Group has rolled out a digital campaign for the brand.

The campaign is spearheaded by a branded content short film titled, ‘Not Your Regular: Truth Or Dare. With the campaign, the brand has floated a fresh brand positioning of
‘Jee, Hoke Free’.

Commenting on the Campaign, Saanand Warrier, CEO Wirality said, “It’s a pleasure to work with an enterprise that has such a strong legacy. Being a Bangalorean, I have been a consumer for a very long time and now it's a delight to be part of a larger journey. This is a special campaign for us since it's the first one for the brand. And what we have managed to create can only be created when a client gives you permission for a free hit.

I thank Megha and the team at Bindu for placing their trust in us and we now look forward to more such exciting work.”

Commenting on the campaign, Pranav Harihar Sharma, the writer and director of the campaign says, “What we have created is not a digital campaign but a piece of branded content in its purest form. The brand here plays the role of a prop, though central to the thought (A bottle which is physically a driver to the game of truth and dare).

And till the end, the viewer will not get the smell of this being a branded content but a short film full of mystery, suspense and drama and of course a lot of fun with some interesting relatable characters! We also made sure that the brand doesn’t interfere with the consumption of this content in spite of it being present in every third shot of the film.

In fact, the film ends on a cliffhanger and there is now demand from viewers for a second part, something that we ourselves are warming up to, and may decide upon very soon. But every such piece of work is credited to a daring client sitting across the table, so the credit for this work goes to the team at Bindu, hands down!”

Commenting on the campaign, Megha Shankar, Director SG Corporates said, “As we usher in the next chapter for SG Corporates, we are excited to announce the launch of our first advertising campaign, "#JeeHokeFree" through a branded content short film- Not Your Regular: Truth Or Dare. The campaign is the first step towards building Bindu Fizz Jeera Masala a national brand.

The plans are in place and we are determined to make Bindu Fizz Jeera Masala a household brand across India. The content driven approach is well thought of and Wirality as our partners delivered the best results on this campaign.

The campaign has far exceeded our expectations in terms of the response and love it has gathered from the audience and we will be back very soon.”