EN: By watching porn, you learn as much about sex as you learn about plumbing.
By watching porn, you learn as much about sex as you learn about yoga.
By watching porn, you learn as much about sex as you learn about medicine.
Description
The campaign was published in a context of social debate in which some presidential candidates spoke out against sex education. Some even mentioned having learned everything they know about sex by watching pornography. As a brand that historically defended sex education in Argentina, Tulián wanted to bring a little common sense to so much debate. The campaign launched during the week of Comprehensive Sexuality Education, points out that more and more adolescents use pornography as the only source of learning. An industry that is often tainted by unrealistic approaches and, at the same time, often perpetuates stereotypes of all kinds.
This professional campaign titled 'No aprendes del porno' was published in Argentina in September, 2023. It was created for the brand: Tulipan, by ad agency: BBDO. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Other industries and contains 3 media assets. It was submitted 8 months ago by Creative Art Director: Matias Irigoytia of BBDO Argentina.
Credits
Advertising Agency: BBDO Argentina
Advertiser: Tulipán Argentina
Campaign: No aprendés del porno
Chief Creative Officers: Joaquín Campins / Christian Rosli
Art Directors: Matías Irigoytia / Gonzalo Ezequiel Gaitán
Copywriters: Nicolás Cortese / Ana Lucía Sampayo
Lead Motion Designer: Antonella D'Ambrosio
Senior Motion Designer: Adrián Puig
Head of Client Services: Rocío Serafini
Brand Lead: Micaela Galizia
Head of Content: Juana Molinari
Project Manager: Chiara Vitelli and Lucía Donnelly
Head of Production: Anita Pillado
Producer: Sonia Silvero
Head of Strategy: Maria Quinzio
Strategy Lead: Victoria Iñiguez
Head of Operations: Soledad Rivas
Production Company: Duro Films
PH: Ioni Epel
Executive Producer: Lucas Delenikas
Art Director: Gisela Arevalos
Costume Designer: Carolina Boverini
Production manager: Cristian Izzi
Casting: Crudo
Responsible for the advertiser: Cecilia Núñez Fabbri, Victoria Kopelowicz, Felipe Kopelowicz
