Description
Perdue, the leading US fresh chicken brand, reinforces its "No Antibiotics Ever" pledge in response to a competitor's reintroduction of daily antibiotics to its flocks. The campaign features a :30 broadcast spot with Jim Perdue and his sons emphasizing Perdue's commitment to a high-quality, antibiotic-free, vegetarian diet for its chickens. The company introduces Chix Mix, a limited-edition snack inspired by its chicken feed. Additionally, an open letter from Jim Perdue in the Wall Street Journal highlights Perdue's dedication to antibiotic-free practices. The campaign spans national linear and regional online video/connected TV platforms, emphasizing Perdue's steadfast commitment to poultry quality.
This professional campaign titled 'No Antibiotics Ever' was published in United States in November, 2023. It was created for the brand: Perdue, by ad agency: Colle McVoy. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 6 months ago.
