Description
Nissan Canada has launched an adventurous new campaign that marks a shift in how the vehicle manufacturer typically comes to market – moving towards building Nissan as an overall brand rather than focusing on individual vehicles in its line-up. The campaign’s video asset, which showcases Nissan’s Sentra, Rogue, all-new Nissan Z, and Super GT, demonstrates the brand’s connection to Canadian motorsport by bringing the audience into a Nissan “multiverse”. First, we see an everyday driver taking a corner in her Nissan Sentra, which then cuts to a split screen of Nissan Sentra Cup driver, Valérie Limoges, “cornering with you”. This theme continues throughout the video, with scenes of exceptional everyday driving performance showcased alongside the motorsport inspiration behind them.
This professional campaign titled 'Nissan Performance' was published in Canada in July, 2022. It was created for the brand: Nissan Canada, by ad agency: Juniper Park\TBWA. This Digital, Film, and OOH Outdoor media campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago by Snr Communications Manager: Savanah of Juniper Park\TBWA.
Credits
Client: Nissan Canada
• Director of Marketing: Ken Hearn
• Senior Manager, Marketing: Alannah David Clark
• Brand Manager: Michael Bowen
• Senior Planner: Roxane Barry
• Sr. Buyer: Omarly Figueroa
Agency: Juniper Park/TBWA – Nissan United
• Chief Creative Officer: Jenny Glover
• Creative Director: Andrew Caie
• Associate Creative Director: Jason Lee
• Associate Creative Director: Derek Silviera
• Producer: Sharon Langlotz
• Managing Director: Adam Lang
• Group Account Director: Jessie Sweeney
• Account Supervisor: Emilie Cecillion
Production: Slice Films
• Director: Ozan Biron
• DOP: Macgregor
• Line Producer: Erik Wilson
• Executive Producer: Trevor Cawood
• Executive Producer: Ted Herman
Editorial: Nimiopere
• Editor: Graham Chisholm
• Assistant Editor: Laura Corredor
• Executive Producer: Julie Axell
CG Animation/ Online: RodeoFX
• CG Supervisor: Patrick Beauchamp
• VFX Producer: Carolie Legault-Lanouette
• VFX Producer: Emilie Debiasi
Transfer: Company3
• Colorist: Matt Osobourne
• Senior Producer: Blake Rice
• Senior Producer: Dan Butler
Audio: Eggplant Music + Sound
• Creative Director/Voice Director: Adam Damelin
• Chief Audio Engineer: Nathan Handy
• Audio Engineer: Benjamin Spiller
• Music Producer: Jamie Pennock
• Executive Producer: Nicola Treadgold
• Associate Producer: Nick Nadeau
