Description
Creative studio Aggressive and ad agency Piro deliver CG sensation showcasing a new digital landscape for an upcoming marketing campaign by Viant. The film blends futuristic CG with live action to build a vision for the ‘New Open Web,’ the connected media landscape of the future that’s here today.
Set in a sunny city, the future-facing film welcomes us to life in the new digital landscape. Illustrated with captivating CG graphics, viewers are taken on a journey to explore these new possibilities, featuring fantastically re-configuring palm trees, AR holographic elements, quirky avatars, glitching and color-changing floors, bubbly furniture, and even a hologram band. Through this diverse array of polished visuals, Viant illustrates its pioneering approach to media, combining AI with human insight for the next generation.
Aggressive was approached by Piro to craft the film for media giant Viant to usher in the concept of the ‘New Open Web’ - a diverse, dynamic, and connected media landscape where advertisers, agencies, and brands are linked across all platforms, from phone and music apps to gaming, television, OOH and more. Stepping up to the challenge, the creative studio seized the opportunity to utilize a vast assortment of their key strengths, mixing dynamic and concept-driven live-action with stylized, tech-inspired visual effects and UI design to craft an ultramodern AR world.
This professional campaign titled 'New Open Web' was published in United States in September, 2022. It was created for the brand: Viant, by ad agencies: Aggressive and Piro. This Digital and Integrated media campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Piro
Co-Founder: Daniel Rosenberg
Co-Founder: Tim Piper
Chief Client Officer: Corinne Lowry
Head of Strategy: Jason Tarantino
Creative Director: Mike Kirkland, Andrew Chisholm
Copywriter: Lizz Bogaard
Account Director: Carlos Cruz
Executive Producer: Lee Scharfstein
Producer: Lauren Cooper
Viant
Chief Executive Officer, Co-Founder: Tim Vanderhook
Chief Operating Officer, Co-Founder: Chris Vanderhook
Chief Marketing Officer: Jon Schulz
Senior Vice President, Marketing: Rasika Narang
Vice President, Creative Services: Jamey Wishner
Senior Art Director: Rami Djemal
Graphic Designer: Katey Haus
Copywriter: Daniel Engelke
Digital Producer: Kayla Johnson
Aggressive
Directed by: Aggressive
Directors: Dan Shapiro, Alex Topaller
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Executive Producer: Alexander Aab
DOP: Kajetan Plis
Stylist: Hanna Bartos
Hair & Makeup: Anna Słowińska
Production Designer: Zuzia Słomińska
Prop Master: Paweł Wyszyński
Drone: Łukasz Lewenda
Line Production Team: OTO Film Poland
Producer: Łukasz Tomasz Kołtunowicz
Production Manager: Lucyna Stróżak 44
Production Coordinator: Niki Czober
Offline Editor: Magda Mikolajczyk
VFX Supervisor: Tomasz Runowicz
Post Producers: Dustin Pownall, Daria Neustroeva
Creative Producer: Artem Shcherbakov
Art Directors: Artem Kazakhunov, Vlad Bratkevich
CG Supervisors: Alexander Makedonsky, Artem Shcherbakov
Storyboards: Mercer Boffey
Production Assistant: Isabella Crawford
Colorist: Dominik Deras
Music Composer: Kambiz Aghdam
