Nature Stereogram - The Hawksbill Turtle
Nature Stereogram - The Hummingbird
Nature Stereogram - The Cauca Guan
Description
Providencia, in addition to being a sugar brand, also protects biodiversity through various actions. That's why, for International Earth Day, we wanted to raise awareness about our endangered species through three graphics designed with stereograms that showcased only a habitat without animals. This aimed to urge people that if they didn't help protect the environment, no matter how much effort we put in (like viewing a stereogram), we would no longer be able to see or detect any animals.
This professional campaign titled 'Nature Stereogram' was published in Colombia in April, 2023. It was created for the brand: Providencia, by ad agency: Grey. This Digital, OOH Outdoor, and Print media campaign is related to the Food and Industrial, Agriculture industries and contains 3 media assets. It was submitted 11 months ago by Senior Copywritwr: Camilo.
Credits
Advertising Agency: Grey, Bogotá, Colombia
Chief Creative Officer: Juan José Posada
Chief Executive Officer: Jorge Serrano
Executive Creative Director: Juan Cárdenas
Creative Director: Oscar "Palomo" Muñoz
Art Directors: Charles Andara, Oscar "Palomo" Muñoz
Copywriter: Camilo Garzón
Account Director: Monica Cano
Account Executive: Valentina Peralta
