Natural & Additive-Free | Dina Farms Creative Campaign

Brand background:
Dina Farms, established in 1987, stands as Africa's largest private integrated dairy farm. With over 15,000 head of cattle, including 8,000 milking cows, it dominates Egypt's fresh cheese market and significantly contributes to the local and regional dairy industry.
...............................................................................................................................

Objective:
Enhance brand awareness and image through various channels, spotlighting their unique selling points: farm-to-table transparency and the superior nutrition of our farm-fresh milk.
...............................................................................................................................
Project Overview:
Launching a marketing campaign to boost brand recognition. The focus is on making more people aware of Dina Farms, building stronger relationships with customers, and growing its presence in the market.
...............................................................................................................................

Target Audience:
Demographics: Class A and B, primarily females (80%), aged 25-40
Personality: Family-oriented, health-conscious, and selective, they prioritize quality and authenticity in purchases.
Psychographics: Engage in regular exercise, enjoy cooking and shopping, prioritize organic products, and value maintaining a healthy lifestyle.
...............................................................................................................................

Adaptations
use a combination of digital platforms and traditional methods to ensure comprehensive coverage and engagement with our target audience.
ATL:
Outdoor billboards on highways, town ways, Malls parking, public squares,
in front of International educational schools and Social clubs ensure visibility and reinforcement of our brand message in physical spaces.
TTL:
Social media platforms such as Instagram and Facebook allow us to connect with tech-savvy consumers where they spend a significant amount of their time.