Multiverse of Madness Kearifan Lokal

PROBLEM
Doctor Strange Multiverse of Madness has been on the cinema for 6 weeks before its premiere on Disney+ Hotstar. Sadly, it's not longer hype for Indonesians, and we must bring back the excitement to attract them rewatch the title on Disney+ Hotstar platform.

So, we decided to get them to feel the madness of the multiverse from the movie once again.

THE IDEA
Multiverse of Madness Kearifan Lokal
(Multiverse of Madness with Local Wisdom)

We collaborated with 9 local artists to reimagine different areas around Indonesia, from Medan to Papua, included the cultural aspect and well-known landmark or uniqueness on a completely different universe.

Then we posted an invitation post on Disney+ Hotstar Instagram account as a portal that leads people to the artists accounts where they posted their creation in a loop mechanic with the help of tagging feature. This way, we’re not only burst the excitement, but also make the madness of the multiverse closer to them.