ADVERTISING

Description

Adaptive Sports Program New Mexico (ASPNM) today launches the heartfelt brand film “Moving Together” out of Valiant Pictures and director Alexandra Henry, casting much-needed visibility on the impact of access in the lives of those with mental and physical disabilities. Since 1985, the ASPNM has offered therapeutic recreational activities to children and adults alike. Today, ASPNM proudly offers a wide variety of adaptive sports year-round, including skiing, snowboarding, watersports, river rafting, yoga, rock climbing, and more.

Building the program proved no bunny slope; the film spotlights the dedicated skiing instruction team and athletes who benefit from such careful attention to their respective needs in the name of bridging access for every kind of skier. From instructors and volunteers who carefully accommodate each participant to the powder-loving enthusiasts who can once again partake in their favorite sport, ASPNM and Alexandra bring awareness to the clear emotional and physical well-being that can be provided by just having the resources to re-engage with a treasured pastime.

Alexandra spotlights athletes including skier and retired Army veteran Mark Whitson, who, after losing his leg in a roadside accident, was sidelined from skiing for 25 years. That is, until the ASPNM provided the tools and instruction required to reopen the slopes for Mark, where he can finally ski with his grandchildren and teach “ski-bike”--riding a ski with bike handlebars, for those in his situation--to other participants. Where disabled participants can at times assume a sport, or any activity, is permanently out of reach, ASP proves the right attention can accommodate even a hobby as extreme as skiing and snowboarding to anyone.

This professional campaign titled 'Moving Together' was published in United States in April, 2023. It was created for the brand: Adaptive Sports Program New Mexico, by ad agency: Valiant Pictures. This Film medium campaign is related to the Public Interest and Sports industries and contains 2 media assets. It was submitted about 1 year ago.

Credits

Production Company: Valiant Pictures
Founding Partner & EP: Matthew D’Amato
Founding Partner & EP: Vincent Lin
Director & Producer: Alexandra Henry
Director of Photography: Daniel Zollinger
Camera Assistant: Hanna Colm
Production Assistant: Mia Gonzales-Aller

Editorial: Valiant Pictures
Editor: Alexandra Henry
Colorist: Jordan Owen
Audio Mixer: Connie Yoon
GFX: Oscar Rodriguez

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.