Description
Mother Joker: a stand-up comedy show for expecting people reinforces laughing is beneficial to the health of both mothers and babies
Laugh is good for health. The gesture is responsible for releasing dopamine, serotonin and endorphins (hormones related to well-being), in addition to reducing adrenaline, associated with fear and anxiety.
To demonstrate how laughter can positively impact the gestation period, Dasa, the largest medical diagnosed network in Latin America and Dm9, created a stand-up comedy show for pregnant women. The show is conducted by Mari Benini, stand-up comedy host mother of 4 and expecting her 5th child.
The strategy includes content comedy bits on the social media channels of Dasa and its brands, and the full episode is available to pregnant women in Dasa hospitals and laboratories during prenatal exams.
This professional campaign titled 'Mother Joker - StandUp for Pregnant Women' was published in Brazil in January, 2024. It was created for the brand: Dasa, by ad agency: DM9. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Agency: DM9
Campaign: StandUp for Pregnant Women
Advertiser: Dasa
Agency: DM9
CEO: Pipo Calazans
CCO: Ícaro Doria
COO: Thomas Tagliaferro
CSO: Jader Crivelaro
VP CREATIVE: Laura Esteves
EXECUTIVE CREATIVE DIRECTOR: Nina Lucato
HEAD OF ART: Philippe Demar
CREATION: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas, Debora
aprioli, Mariane Juliani
CBO: Michel Issa
BUSINESS DIRECTOR: Ana Claudia Benini
SERVICE: Mariana Sodré and Larissa Colares
PROJECTS: Flavio Abrahão and Thais Arrais
VP OF MEDIA: Renata Valio
MEDIA: Bruno Simões, João Vale and Rafaela Fernandes
PR: Renato Rogenski and Jéssica Oliveira
PLANNING: Miguel Souza, Laura Orcioulo and Breno Strassacapa
CREATIVE PRODUCTION: Anna Ferraz, Jéssica Tomaz and Caio Rodrigues
REVIEW: Sabrina Pagotto and Angela Case
FINISHING: Leandro Monea
CLIENT APPROVAL: Daniela de Paula, Mariana Karrer, Marcello Hardt, Luciana Veloso, Victor Bertão, Matheus Maciel and Jéssica Vasconcelos.
Film Producer: Boiler Filmes
DIRECTED BY: Liv Stacciarini
EXECUTIVE PRODUCTION: Juliana Martellotta
HEAD OF SERVICE: Larissa Perrotta
SERVICE: Jonas Monte, Amanda Arcaro and Maria Clara Gonçalves
HEAD OF PRODUCTION: Juliana Sigolo
COORDINATION TEAM: Cynthia Gama, Cintia Varella and Marina Rohnik
PRODUCTION AND LOCATION DIRECTOR: Daniel Oliver Simpson
1ST ASSISTANT DIRECTOR: Leyla Belém and Larissa Andrade
PHOTOGRAPHY DIRECTOR: Nico Matteis
ART DIRECTION: Thiago Cusack
CUSTOM DESIGN: Milton Fucci
CASTING PRODUCER: Isabeau Christine, Allan Dorian and Daiana Andradel
HEAD OF POST-PRODUCTION: Ricardo Quintela
ASSEMBLY: Ana Vedovato
FINALIZATION: Rodrigo Azambuja, Renata Dalbem and Rafael Barão
FINISHING ASSISTANT: Jean Neto
COLOR CLASSIFICATION: Acauan Pastore
POST-PRODUCTION: Plural Image and Sound
SOUND STUDIO: MR PINK
