Mocotó SQF

MOCOTÓ SQF
We launched a Michelin restaurant to create awareness for a rare disease.

"SQF" is an abbreviation in Portuguese for Familial Chylomicronemia Syndrome; a rare disease that limits diet intake to 20g of fat per day. To understand this diet's struggle, a single egg has 5g of fat.

In order to create awareness for this disease that affects 1 in 1MM people, PTC Therapeutics did the unimaginable and launched a Michelin restaurant: Mocotó SQF.

Mocotó SQF was the first restaurant in the Global Michelin Guide and among all in Brazil to offer a tasting menu with less than 10g of total fat.

To do that, PTC was associated with Mocotó, which has been integrated with the Michelin Guide since 2015 and it is globally awarded, commanded by Chef Rodrigo Oliveira: a star of the most famous culinary reality show such as Iron Chef, Master Chef, and others.

It was the Chef himself that announced on social media their restaurant was changing its name; to launch this new restaurant, we changed everything: facade, uniforms, delivery packaging, site, social media, food delivery app, recipe book, product labels, etc.

During three days, those who have "SQF" could, for the first time in their lives, go to a restaurant, socialize with friends and family and eat fearlessly.